![]() This was a fantastic piece of advice I heard from a woman who owned 23 stores and she said that until her family mastered inventory control, they could not expand effectively. You have to master inventory control to grow the business.Just materialise visions in your mind that the world has not seen before. Be aware of what work is being done in your industry and never directly copy anyone else’s work.My top three pieces of advice for fashion businesses would be: This facility and its employees is one of the best things that came out of new systems created from Covid. We also were forced to change website fulfilment out of New York City as it was closed, and created a distribution centre in New Jersey. When the stores reopened, we implemented swab testing for countertop disinfection, as well as many checkpoints for ultraviolet sterilisation. Desire for the products thankfully remained high. We had staff speaking five languages and taking shifts to talk to clients all around the world. Globally, piercers and top stylists stayed employed – despite store closures – by making calls and sales through our ecommerce channel. We had to gear up quickly and make our ecommerce site more robust by launching virtual concierge services. Those rules differed from country to country and changed week to week. We had to understand all the Covid rules and regulations, and how they applied to staff interactions and health care. Most recently, Covid was a very challenging time, mainly because our retail stores were forced to close all around the world. Being a successful retailer is difficult and I am honoured to be included in many of the world's successful online and physical retail hubs. This is especially important in areas of the world where there are no physical locations for my store. Wholesale partnerships are a wonderful way to expand reach and build brand awareness with new clientele. ![]() ĭespite being based in New York, we did not expand in the US for many years, and many clients thought we were British because of our strong performance in London. I was invited to open within London department stores Harrods and Liberty after an article in British Vogue brought me to their attention.Īfter the concessions there did well, we were offered locations around the world, expanding to the Middle East and Europe. I hire great colleagues and advisers, who bring their vast knowledge of systems, software, and we use that experience with my desired strategy for expansion to create viable plans. Managing internal profit and credit lines to grow the business as fast as I dream that I can is a current challenge. The people I met, the elaborate dress inside clubs and the London street style of that era was very creative and inspirational. I took jewellery classes at the Fashion Institute of Technology in New York.Īlthough I am a native New Yorker, I also studied astronomy and maths at King’s College in London, primarily because I loved the music coming out of the UK, admired the goth and punk aesthetics, and had a great time in the clubs. My first commercial start within the fashion industry was opening a store in Manhattan’s East Village in 1993. I made more jewellery on my own in my teens. My mother enrolled in an adult education jewellery class and brought me along when I was nine, and I started hammering designs into bangle bracelets. It employs 210 people globally. Tash tells Drapers how she expanded her business, and her advice for other brands and retailers.Īs a child I would rummage through my mother's jewellery box, and, to her amusement, I would frequently walk around draped in multiple layered necklaces and bracelets. ![]() Maria Tash is also available worldwide online, through the brand's own website and luxury etailers such as Germany's MyTheresa, Farfetch, Goldsmiths, Net-A-Porter and Matchesfashion. ![]() New York-based jewellery designer and piercing artist Maria Tash opened her first store in Manhattan in 1993, she is now stocked at Harrods and Liberty, and has 12 stores and concessions across the world, including in New York, Miami, Dallas, LA, Paris, Dublin, Dubai and Kuwait. ![]() In a new series, Drapers finds out what fashion retail can learn from other industries. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |